America's ‘Heads' Call in Papa John's ‘Super Bowl XVLI Coin Toss
Experience' Results in Free Large Pizza and 2-Liter Pepsi MAX to all
Papa Rewards Members
LOUISVILLE, Ky.--(BUSINESS WIRE)--
Hey America, are you ready for some free Papa
John's pizza — the Official Pizza Sponsor of the NFL and Super Bowl
XVLI? In one of the most anticipated "flips" in history, the coin toss
for Super Bowl XVLI landed on "heads" this evening, resulting in a free
large one-topping Papa John's pizza and 2-liter Pepsi MAX for the
millions of members of Papa John's Papa Rewards customer loyalty program.
Fans who were enrolled in Papa Rewards as of 6 p.m. ET today will
receive an email Monday with instructions on how to get their large
one-topping pizza and 2-liter Pepsi MAX.
"No matter which team you are rooting for, everyone enrolled in Papa
Rewards walks away a winner after Super Bowl XLVI," said John Schnatter,
Papa John's Founder, Chairman and CEO. "It's our way of celebrating a
terrific NFL season and rewarding our loyal Papa Rewards customers."
America chose which side of the coin it would be on via a popular vote
Jan. 22 through Feb. 1 at www.papajohns.com.
"Heads" prevailed with 60 percent of the vote.
Papa John's Super Bowl Coin
Toss Experience was supported via an integrated marketing campaign
that included a national television commercial featuring NFL stars
Peyton Manning and Jerome "The Bus" Bettis, along with Schnatter, as
well as digital media advertising, social media, media relations, and
interactive, video-rich Web pages at www.papajohns.com.
Papa John's is in the second year of a multi-year sponsorship with the
NFL.
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza company. For 10 of the
past 12 years, consumers have rated Papa John's No. 1 in customer
satisfaction among all national pizza chains in the American Customer
Satisfaction Index (ACSI). Papa John's also was honored by Restaurants &
Institutions Magazine (R&I) with the 2009 Gold Award for Consumers'
Choice in Chains in the pizza segment. Papa John's is the Official Pizza
Sponsor of the National Football League and Super Bowl XLVI and XLVII.
For more information about the company or to order pizza online, visit
Papa John's at www.papajohns.com.
© 2012 NFL Properties LLC. All NFL-related trademarks are trademarks of
the National Football League.
NO PURCHASE NECESSARY. ONLY PAPA REWARDS MEMBERS AS OF 6 PM ET ON 2/5/12
WHO ARE LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 13 AND OLDER MAY
BE ELIGIBLE TO RECEIVE A PRIZE. VOID WHERE PROHIBITED. Voting takes
place from 1/22/12 to 2/1/12. For Official Rules, visit www.papajohns.com.
For broadcast- and print-ready video, photos and logos, visit: http://papajohns.centralcast.net
Papa John's International, Inc.
Tish Muldoon, 502-671-9488
Senior
Director, Public Relations
tish_muldoon@papajohns.com
or
Fleishman-Hillard
Inc.
Rick Rhodes, 310-497-2284
rick.rhodes@fleishman.com
Source: Papa John's International, Inc.
News Provided by Acquire Media
