Papa John's and Live Nation Announce Multi-Year Partnership
Under the agreement, Papa John's is designated the "Official Pizza of Live Nation," with its product to be sold in up to 24 Live Nation outdoor concert amphitheaters this year and eleven additional venues expected to be added over the next three years.
The agreement also calls for joint marketing and promotional efforts, including the in-venue distribution of promotional materials and online marketing initiatives by the two brands.
"This partnership will allow us to reach millions of consumers attending some of the year's biggest concerts," said Bill Van Epps, Papa John's president USA. "We look forward to serving our award-winning pizza to Live Nation concert goers throughout the country."
A diverse array of artists will perform this year at Live Nation amphitheaters throughout the country, including Jimmy Buffett, Dave Matthews Band, Rush and Brad Paisley.
"We are always looking for national partners who deliver great products for our fans," said Russell Wallach, Live Nation President of Alliances. "Music fans will love having Papa John's pizza at their favorite concerts in many of our amphitheatres this summer and we are looking forward to working with the Papa John's team in the development of additional promotional opportunities in the future."
About Papa John's:
Headquartered in Louisville, KY, Papa John's is the world's third largest pizza company with more than 3,000 restaurants in the U.S. and 29 international markets. For eight years running (1999 - 2007), consumers have rated Papa John's #1 in customer satisfaction among pizza chains in the highly regarded American Customer Satisfaction Index (ACSI). For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com.
About Live Nation
Live Nation is the world's largest live music company. Our mission is to inspire passion for live music around the world. We are the largest promoter of live concerts in the world, the second-largest entertainment venue management company and have a rapidly growing online presence. We create superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Barbra Streisand, Madonna, U2 and Coldplay. Globally, we own, operate, have booking rights for and/or have an equity interest in more than 160 venues, including House of Blues® and Fillmore® music venues and prestigious locations such as Nikon at Jones Beach in New York and London's Wembley Arena. Our websites collectively are the second most popular entertainment/event websites in the United States, according to Nielsen//NetRatings. In addition, we also produce, promote or host theatrical, specialized motor sports and other live entertainment events. In 2006, we connected nearly 60 million fans with their favorite performers at approximately 26,000 events in 18 countries around the world. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV."
CONTACT: Papa John's International, Inc.
Chris Sternberg, 502-261-4934
SVP, Corporate Communications
or
Live Nation
John Vlautin, 310-867-7000
VP, Corporate Communications
SOURCE: Papa John's International, Inc.