Papa John's Debuts Groundbreaking Augmented Reality Feature Online, Expands to Pizza Boxes June 1
A new frontier for marketers, augmented reality is an online application
that allows the user to interact in real-time with computer generated
imagery. For Papa John’s, customers can log on to www.papasroadtrip.com,
download and print an icon of the 1972 Z28 Camaro that founder
“Augmented reality is consistent with our continued emphasis on
exploring technology in ways that provide better value and connection to
our customers, as well as enhance our ability to engage them in ways
above and beyond the transaction,” said
An estimated 20 percent of Americans currently own and operate a webcam, while most newer laptops include a webcam as a standard feature. For those without a webcam, the Papa John’s augmented reality application will also be featured online at www.papasroadtrip.com as an interactive flash demonstration. The site will also include a simple yet comprehensive guide and video demonstration on how to optimize the augmented reality experience.
(NASDAQ: PZZA) is the world's third largest pizza company. For nine of the last 10 years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the highly regarded American Customer Satisfaction Index (ACSI).
Papa John's International, Inc.
Tish Muldoon, 502-261-4987
Sr. Director, Public Relations
Doug Terfehr, 314-982-9134