Papa John's Debuts New Reality TV-Style "Papa's in the House" Ad CampaignCompany founder John Schnatter makes authentic pizza deliveries to surprised customers, will continue throughout summer, across U.S.A.
LOUISVILLE, Ky.--(BUSINESS WIRE)--May. 5, 2009--
Twenty-five years ago, "Papa" John Schnatter sold his beloved '72 Z28
Camaro to fund his other passion: delivering a superior-quality pizza to
residents in his hometown of Jeffersonville, IN (near Louisville, KY).
Now, as Papa John's celebrates its 25th Anniversary in 2009, Schnatter's
two loves – his Camaro and delivering Better Ingredients, Better Pizza –
have been reunited. But this time around, with more than 3,400 Papa
John's restaurants worldwide, Papa is no longer limited to the
Louisville area...he's coming to YOUR neighborhood. That's right –
Papa's In the House!
Beginning today, Papa John’s will launch a new ad campaign letting
everyone know that the next time they order a Papa John's pizza for
delivery, they should pay special attention to the person at the door.
It might very well be Papa John himself, driving a replica of the '72
Z28 Camaro that he sold to purchase the equipment for his first
restaurant, located in a broom closet of his father’s tavern.
The ads, shot over a two-day period throughout Louisville by Papa John’
advertising agency, Z Group, feature Schnatter personally delivering
pizzas and being welcomed into real customers’ homes. No paid actors
were used in any of the footage.
“We’ve been making our pizza with Better Ingredients for 25 years,” said
Schnatter, “and we’re still making them the very same way; we’re just
making more of them. This campaign excites me because it provides me the
opportunity to get out there and be with our customers.”
In addition to the TV spots, the “Papa’s In the House” campaign will
include a new website, banner ads featuring the Camaro, Facebook,
Twitter and YouTube integration, boxtoppers, and a special offer for the
“Founder’s Favorite” – John’s favorite pizza topped with sausage,
pepperoni, and a six-cheese blend.
But the ad campaign is just the beginning of Schnatter’s personal home
pizza deliveries. Later this month, the Papa John’s founder will embark
on a nationwide road trip – behind the wheel of a ’72 Z28 Camaro – to
meet personally with his legion of team members and loyal customers, all
the while telling the story of how he’s living and breathing the
American Dream. Fans of Papa John may log on to www.papajohnsinthehouse.com
to see photos and videos of his adventures and see which cities he’ll be
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza company. For nine
years running, consumers have rated Papa John's No. 1 in customer
satisfaction among all national pizza chains in the highly regarded
American Customer Satisfaction Index (ACSI). Papa John's also ranks
first among pizza companies in the 2008 Brand Keys Customer Loyalty
Engagement Index, was honored by Restaurants & Institutions Magazine
(R&I) with the 2008 Silver Award for Consumers’ Choice in Chains in the
pizza segment, and was named 2007 Pizza Today Chain of the Year. For
more information about the company or to order pizza online, visit Papa
John's at www.papajohns.com.
Source: Papa John's International, Inc.
Papa John's International, Inc.
Tish Muldoon, 502-261-4987
John’s Director, Community & Public Relations