Papa John's: First National Pizza Brand to Launch Facebook Instant Ordering
Pizza maker offers new, simple way to order your favorite pies with fully integrated ordering experience
Papa John's national Facebook page now features a prominent "Start Order" button—giving Papa John's fans one more way to seamlessly order their favorite pizzas, desserts and sides. When ordering through Facebook, customers will receive 25 percent off regular menu prices by entering promo code: FBIX.
Customers can access Papa John's Facebook Instant Experience through several entry points so they can order pizza without ever having to leave the Facebook app—via the brand's national Facebook page as well as the Timeline's "Order Food" option, indicated by a hamburger icon. Facebook may soon consider changing that symbol to a slice of pizza.
"The only thing that could make the video of your friend's new puppy
better is a Papa John's pizza being delivered while you're watching it,"
With this new integrated ordering feature, Papa John's continues to find new ways to provide the best digital experience to its customers.
"Our goal is to meet Papa John's customers wherever they are," said
To watch a quick video explaining this new Papa John's Facebook Instant Ordering capability, click here.
The brand is no stranger to digital firsts. In addition to now being the first national pizza brand to allow guests to order pizza instantly through Facebook, Papa John's was the first national pizza company:
with digital ordering at all of its
U.S.delivery restaurants in 2001;
- to offer system wide mobile ordering with SMS text in 2007;
- to launch a nationwide digital rewards program in 2010, Papa Rewards;
- to offer gift cards that can be used on mobile devices;
to surpass 60% of total
U.S.sales via digital channels; and
- to launch a custom Apple TV ordering app (first national restaurant brand, not only pizza).
About Papa John's
Senior Director, Public Relations
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