Papa John's Founder Motors into New York City as Part of National Road Trip
Since embarking on his road trip last month from
“I’m not surprised by America’s enthusiasm to bring my car home. Once people hear the story of why I sold the car, it resonates with them,” says Schnatter. “They understand that sometimes, pursuing your dream requires a heart-wrenching sacrifice…not to mention a lot of hard work and perseverance. If you want to see a grown man cry, find that car. It personifies everything we stand for at Papa John’s.”
Also this week, Papa John’s much-talked-about “augmented reality” icon of Schnatter’s Camaro rolls out on boxes across the country. A new frontier for marketers, augmented reality is an online application that allows the user to interact in real-time with computer generated imagery. Already available for download and printing at www.papasroadtrip.com, when the icon is recognized by a webcam, customers may virtually take part in Papa’s Road Trip by driving Schnatter’s Camaro. Along the way, customers will be granted exclusive discounts to future Papa John’s purchases, displayed on virtual billboards along the virtual road.
The entire time, Schnatter will be joined by two lucky intern
“sidekicks,” who will be chronicling their stop in
(R&I) with the 2008 Silver Award for Consumers’ Choice in Chains in the pizza segment, and was named 2007 Pizza Today Chain of the Year. For more information about the company or to order pizza online, visit
Papa John's International, Inc.
Tish Muldoon, 502-261-4987
Sr. Director, Corporate Communications
Doug Terfehr, 314-982-9134