LOUISVILLE, Ky.--(BUSINESS WIRE)--
The strength and recognition of the Papa John's brand is at an all-time
high, at least with avid NFL fans. According to the results of the
seventh annual NFL sponsor awareness survey released this week by
Turnkey Intelligence for SportsBusiness Journal/Daily, Papa John's was
the brand most identified by avid NFL fans as an NFL sponsor.
"We are very humbled by our results with the NFL and are flattered to be
mentioned in the same company as great brands such as Gatorade and
Pepsi," said John Schnatter, Papa John's Founder, Chairman and Chief
Executive Officer. "I think this is attributable to the collaborative
relationship we have with our franchisees, our corporate operators and
our customers. Furthermore, I'd be remiss not to give a shout-out to our
fantastic marketing team and our relationship with Peyton Manning and
Jim Nantz."
According to the survey, more than 62 percent of avid fans correctly
identified Papa John's as the official pizza of the NFL, representing a
13 percent increase over 2012. That increase was the largest change
among all 68 brands measured in the survey.
"Our partnership with the powerful NFL brand and our relationship with
Peyton Manning and Jim Nantz have been focused on driving quality brand
equity while building a rapport with the great fans of the NFL," said
Andrew Varga, Papa John's Chief Marketing Officer. "Our strategy has
been successful, in part, because we've been able to leverage many of
the NFL brand assets as well, including being the Official Pizza of
about half of the NFL teams, and partnering with Peyton Manning on a
season-long ad campaign."
Papa John's enhanced its NFL sponsorship this past season by partnering
with Manning for an ad campaign featuring the Denver Broncos quarterback
and Schnatter, culminating in its Super Bowl Coin Toss Promotion and
commercial that also featured sportscaster Nantz. Manning also became a
Papa John's franchisee, partnering in 22 restaurants in the Denver
market last October.
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza company. For 11 of the
past 13 years, consumers have rated Papa John's No. 1 in customer
satisfaction among all national pizza chains in the American Customer
Satisfaction Index (ACSI). Papa John's also earned the 2012 Harris Poll
EquiTrend® Pizza Brand of the Year. Papa John's is the Official Pizza
Sponsor of the National Football League and Super Bowl XLVII. For more
information about the company or to order pizza online, visit Papa
John's at www.papajohns.com.
Papa John's International, Inc.
Darryl Carr, 502-261-4318
Director,
Corporate Communications
Darryl_Carr@papajohns.com
Source: Papa John's International, Inc.
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