Pizza maker offers new, simple way to order your favorite pies with
fully integrated ordering experience
LOUISVILLE, Ky.--(BUSINESS WIRE)--
Starting today, people with a love for better pizza won't have to pause
between liking their friends' vacation photos on social media and
ordering a Papa John's pizza.
John's national Facebook page now features a prominent "Start Order"
button—giving Papa John's fans one
more way to seamlessly order their favorite pizzas, desserts and
sides. When ordering through Facebook, customers will receive 25 percent
off regular menu prices by entering promo code: FBIX.
Customers can access Papa John's Facebook Instant Experience through
several entry points so they can order pizza without ever having to
leave the Facebook app—via the brand's national Facebook page as well as
the Timeline's "Order Food" option, indicated by a hamburger icon.
Facebook may soon consider changing that symbol to a slice of pizza.
"The only thing that could make the video of your friend's new puppy
better is a Papa John's pizza being delivered while you're watching it,"
said Brandon Rhoten, Global CMO of Papa John's. "We love that Facebook
is giving their 2 billion active monthly users access to real-world
experiences like food ordering, and are proud to be the first national
pizza brand on board."
With this new integrated ordering feature, Papa John's continues to find
new ways to provide the best digital experience to its customers.
"Our goal is to meet Papa John's customers wherever they are," said Mike
Nettles, Chief Information and Digital Officer at Papa John's. "This is
core to our strategy for simple, easy ordering for our guests."
To watch a quick video explaining this new Papa John's Facebook Instant
Ordering capability, click
The brand is no stranger to digital firsts. In addition to now being the
first national pizza brand to allow guests to order pizza instantly
through Facebook, Papa John's was the first national pizza company:
with digital ordering at all of its U.S. delivery restaurants in 2001;
to offer system wide mobile ordering with SMS text in 2007;
to launch a nationwide digital rewards program in 2010, Papa Rewards;
to offer gift cards that can be used on mobile devices;
to surpass 60% of total U.S. sales via digital channels; and
to launch a custom Apple TV ordering app (first national restaurant
brand, not only pizza).
About Papa John's
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third-largest pizza delivery company. For
16 of the past 18 years, consumers have rated Papa John's No. 1 in
customer satisfaction among all national pizza chains in the American
Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza
Sponsor of the National Football League, the Official Pizza of Major
League Baseball and the Official Pizza Partner of the National Hot Rod
Association (NHRA). For more information about the company or to order
pizza online, visit Papa John's at www.papajohns.com.
Also visit us on Facebook at www.facebook.com/PapaJohns,
Twitter at http://twitter.com/PapaJohns,
YouTube at www.youtube.com/user/papajohns,
Instagram at www.instagram.com/papajohns,
and Pinterest at www.pinterest.com/papajohnspizza.
Looking to be a part of something Better? Join the Papa John's Pizza
Family at www.papajohns.com/careers/
View source version on businesswire.com: http://www.businesswire.com/news/home/20170712005164/en/
Papa John's International, Inc.
Peter Collins, 502-261-4233
Director, Public Relations
Source: Papa John's International, Inc.
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