That commitment to “Better Ingredients.
To spread the word, Schnatter is embarking on a nationwide road trip in
a replica ’72 Z28 Camaro, very similar to the one he sold in 1984. Along
the way, he’ll be making personal pizza deliveries and sharing his
American Dream story with his thousands of loyal customers and team
members. Kicking off at Papa John’s
“After 25 years . . . it’s still about the pizza. Papa John’s has experienced terrific growth in every respect over the past 25 years, but the success of the brand today is rooted in the principles we first established upon launching this company in 1984 – quality pizza, terrific service and a personal relationship with the customers,” said Schnatter, Papa John’s founder and CEO. “Hitting the road to mark the 25th anniversary of the company helps to strengthen that commitment, learn more from our customers in all corners of the country, and remind all of us there is no substitute for hard work, faith, and an insistence on delivering the very best pizza and service in the industry.”
“My Z28 is a real-life, daily reminder that anyone can accomplish anything with a little hard work and sacrifice,” Schnatter continued. “What better time to take that car on the road than in our 25th anniversary year, when the economic climate greatly resembles that of 1984, as people across the nation are looking for a little inspiration?”
Chronicling the journey will be two intern sidekicks who will log Schnatter’s road trip adventures online at www.papasroadtrip.com via an array of photos, videos, blogs, and tweets. Also at www.papasroadtrip.com, Schnatter and the sidekicks will release clues about Schnatter’s original ’72 Z28 Camaro in the hopes that someone will reveal the car’s whereabouts.
That twenty-five-year history of Papa John’s has included a number of
milestones. In 1995, Papa John’s opened its 1,000th store. It only took
seven more years to reach 3,000 and in 1998, Papa John’s opened its
first restaurant outside
In addition, the company was the first national pizza chain to offer online ordering in 2001 and, in 2007, the first to offer text message ordering. Earlier this week, Papa John’s unveiled more groundbreaking technology with the introduction of an augmented reality feature at www.papasroadtrip.com, which allows site visitors to drive a virtual Z28 Camaro through the interaction of a printable icon with their webcam. The same icon will debut on pizza boxes next month, making Papa John’s one of the first brands in the world to offer augmented reality at point-of-purchase.
A graduate of
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5973795&lang=en
Papa John's International, Inc.
Tish Muldoon, 502-261-4987
Sr. Director, Corporate Communications
Doug Terfehr, 314-982-9134