Limited-time offer pizza rolls out just in time for Thanksgiving
Eve, one of the busiest pizza days of the year
LOUISVILLE, Ky.--(BUSINESS WIRE)--
While turkey traditionally takes the spotlight this time of year, Papa
John's, the world's third-largest pizza company, is offering consumers
something that they love all year long — bacon. And more bacon.
Beginning today through Dec. 26, Papa John's is introducing the Double
Bacon Six Cheese pizza, a specialty pizza made with a six-cheese blend
of Mozzarella, Parmesan, Romano, Asiago, Provolone and Fontina, and
topped with both hickory-smoked bacon and Canadian bacon.
"Our newest pizza creation definitely answers the call for anyone
looking to ‘bring home the bacon' Thanksgiving Eve and throughout the
holiday season," said Papa John's Chief Marketing Officer, Andrew Varga.
In 2009, U.S. consumption of turkey averaged 17 pounds per person, while
the average American eats 17.9 pounds of bacon per year, making bacon an
equally popular choice for not just Thanksgiving leftovers, but pizza,
too. So Papa John's is using its better ingredients to satisfy bacon
cravings all holiday season long.
"We think this is the perfect time to introduce a new bacon pizza,"
Varga said. "Year after year, we see a huge spike in pizza sales the day
before Thanksgiving. Add to that the hundreds of bacon fan pages,
dedicated blogs, its pervasiveness in pop culture and the fact that it
is one of our top selling ingredients, it is clear that consumers have
an enormous appetite and affinity for bacon."
The Double Bacon Six Cheese pizza is available for only $11.00 at all
Papa John's restaurants, and can be ordered online at the recently
revamped Papa John's online ordering site, www.papajohns.com.
The new site includes pizza builder graphics that allow customers to put
together their own pizzas through an interactive pizza-making
application, showing them a visual of their finished product that
matches in-restaurant topping specifications.
The site also offers consumers the only national online pizza loyalty
program, Papa Points, in which customers can earn points towards
free pizza with each online purchase. Once enrolled, customers earn one
point for every $5 spent online; when customers accumulate 25 points,
they receive a free pizza with their next online pizza purchase.
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza company. For 10 of the
past 11 years, consumers have rated Papa John's No. 1 in customer
satisfaction among all national pizza chains in the American Customer
Satisfaction Index (ACSI). Papa John's also was honored by Restaurants &
Institutions Magazine (R&I) with the 2009 Gold Award for Consumers'
Choice in Chains in the pizza segment. Papa John's is the Official Pizza
Sponsor of the National Football League and Super Bowl XLV, XLVI and
XLVII. For more information about the company or to order pizza online,
visit Papa John's at www.papajohns.com.
Papa John's International, Inc.
Tish Muldoon, Senior Director,
Source: Papa John's International, Inc.
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