LOUISVILLE, Ky.--(BUSINESS WIRE)--
Papa John's, the world's third largest pizza delivery company, has
selected Grey as its new national advertising agency of record. Grey is
charged with evolving and freshening Papa John's TV creative and all
campaign communication elements, and integrating digital advertising and
social media.
"Papa John's has a lot of momentum right now throughout the world," said
Tony Thompson, Papa John's president and chief operations officer. "We
are confident Grey will help us capitalize on that momentum by
leveraging our quality leadership position to achieve our next phase of
growth."
"Everyone was very impressed with the Grey team and their in-depth
understanding of our brand and the QSR pizza category," said Bob Kraut,
Papa John's chief marketing officer. "Grey provided keen insights and
strategy, which, combined with excellent creative, will help take the
Papa John's brand to the next level. We're looking forward to working
closely with them and welcome them to the Papa John's team."
Other notable clients of Grey, which recently was named agency of the
year by Advertising Age magazine and Ad Week magazine,
include the NFL, Cannon, and DirecTV.
"We are excited to be working with the pizza category's leader in
quality and customer satisfaction, and savor the challenge of elevating
an already successful brand," said Michael Houston, Grey's CEO North
America. "Expectations are very high, but we are confident that with our
strategic and creative expertise we will be able to help Papa John's
achieve its next level of growth like we've done for a long list of
clients."
Papa John's announced last November that it had initiated an agency
review following several months of evaluation of the brand's advertising
needs. Grey was selected from approximately 20 agencies that
participated in the initial RFP process.
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza delivery company. For
12 of the past 14 years, consumers have rated Papa John's No. 1 in
customer satisfaction among all national pizza chains in the American
Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza
Sponsor of the National Football League and Super Bowl XLVIII. For more
information about the company or to order pizza online, visit Papa
John's at www.papajohns.com,
or visit us on Facebook at www.facebook.com/PapaJohns,
on Twitter at http://twitter.com/PapaJohns.
Papa John's
Darryl Carr, 502-261-4318
Director, Corporate
Communications
Darryl_Carr@papajohns.com
Source: Papa John's
News Provided by Acquire Media
