Sportscaster Jim Nantz reminds America that Papa John's was the
first with online ordering in new commercial promoting a free pizza offer
LOUISVILLE, Ky.--(BUSINESS WIRE)--
Papa John's, the technology leader in the QSR pizza category, today is
launching a television commercial starring iconic sportscaster Jim
Nantz, and Papa John's founder, chairman and CEO, John Schnatter,
touting the company's online ordering platform. The commercial also
reminds consumers that Papa John's was the first national pizza company
with online ordering at all of its U.S. delivery restaurants in 2001.
"This commercial does a great job reminding consumers that Papa John's
has been, and continues to be at the forefront of technological advances
that meet the rapidly evolving demands of tech savvy consumers," said
Bob Kraut, Papa John's chief marketing officer. "As a visionary, our
founder recognized very early on that customer ordering habits were
likely going to change with the rapid growth of the internet. As a
result, we were not only the first with online ordering, but a slew of
other technological advances that continue to help drive the category."
Some of those other technological firsts include the first national
pizza company to offer SMS text ordering in 2007; the first to launch a
nationwide digital rewards program in 2010, Papa Rewards, which remains
the only program of its kind in the category; and earlier this year the
first national pizza company to offer mobile-optimized gift cards. All
of these technological advances have helped the company generate more
than 45 percent of its orders through its digital channels, a higher
percentage than any other national pizza company.
"Papa John's eCommerce business in the US has grown as fast, if not
faster, than any of our larger competitors," said Tony Thompson, Papa
John's president and chief operating officer. "With more than 45 percent
of our sales currently coming through our digital channels, we are
confident we will be the first pizza company to hit 50 percent this
year, which is a major industry milestone."
To celebrate, Papa John's is offering consumers a free pizza. By simply
placing an order for $15 or more between today and April 7 using promo
code STATS at www.papajohns.com,
Papa John's fans will get a free pizza on their next order.
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza delivery company. For
12 of the past 14 years, consumers have rated Papa John's No. 1 in
customer satisfaction among all national pizza chains in the American
Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza
Sponsor of the National Football League and Super Bowl XLVIII. For more
information about the company or to order pizza online, visit Papa
John's at www.papajohns.com,
or visit us on Facebook at www.facebook.com/PapaJohns,
on Twitter at http://twitter.com/PapaJohns.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140324006445/en/
Darryl Carr, 502-261-4318
Source: Papa John's
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