2013 Associated Press NFL Most Valuable Player Peyton Manning and
Founder and CEO John Schnatter Highlight Kickoff Special for Fans
LOUISVILLE, Ky.--(BUSINESS WIRE)--
Papa John's International, Inc. (NASDAQ: PZZA), the official pizza
sponsor of the National Football League and Super Bowl XLIX, is a ritual
for parking lot tailgates and armchair quarterbacks. When the NFL kicks
off its season next week, Papa John's will be giving fans a perfect
play—delivering better ingredients and an even better deal with its
Kickoff Special, a large, two-topping pizza for just $10 and a warm
chocolate chip cookie for $5. The special limited time offer will run
through September 28.
Pizza fans and football fans across the country are already excited
about kickoff weekend. By combining football with ‘Better Ingredients.
Better Pizza.,' fans get the perfect topping for two passions at once.
"For the past four years Papa John's International and the National
Football League have been cooking up ideas to engage with passionate
football fans," said John Schnatter, founder and chief executive officer
of Papa John's. "Papa John's sponsorship with the NFL has led to
increased marketing exposure in local markets and financial gains for
franchisees, based on 20 sponsorships with individual teams in 2014.
Together our products—the games and the pizza—are satisfying the
appetite of football fans across the country."
Later this month, a new advertising campaign featuring the 2013
Associated Press NFL Most Valuable Player Peyton Manning and Schnatter
will air nationwide to promote the Kickoff Special, which comes at a
time when consumers are looking for value during back-to-school season
and game time.
The NFL's 2013 regular season reached 205 million unique TV viewers,
representing 81 percent of all television homes and 70 percent of
potential viewers in the U.S.
About Papa John's
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza delivery company. For
13 of the past 15 years, consumers have rated Papa John's No. 1 in
customer satisfaction among all national pizza chains in the American
Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza
Sponsor of the National Football League and Super Bowl XLIX. For more
information about the company or to order pizza online, visit Papa
John's at www.papajohns.com.
Also visit us on Facebook at www.facebook.com/PapaJohns,
or on Twitter at http://twitter.com/PapaJohns.
Papa John's International, Inc.
Michael McCullough, 404-832-6782
Source: Papa John's International, Inc.
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