LOUISVILLE, Ky.--(BUSINESS WIRE)--
John's International, Inc. (NASDAQ: PZZA), the Official Pizza
Sponsor of the NFL and the Official Pizza of MLB, is extending its reach
beyond the field to the box office. This summer, the brand is making a
major splash (or slime!) on the big screen with its biggest film
integration ever to support the release of Ghostbusters, in
theaters July 15. The announcement was made today, in celebration of
Ghostbusters Day - the anniversary of the release of the original film
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Ghostbusters-themed Papa John's Pizza Card. (Photo: Business Wire)
Not only will Papa John's pizza appear in the film, but the brand will
also roll out a new limited time product offer and pizza box tied to the
film, as well as a marketing and promotional campaign including a new TV
spot featuring one of the most iconic Ghostbusters characters.
"Movies bring people together, just like pizza, so this film partnership
is a natural fit for us," said Robert Thompson, SVP of Marketing, Papa
John's. "It's a new take on a classic that will bring Ghostbusters to a
new, younger audience. Keep an eye out for a memorable character from
the original Ghostbusters film, as well as a new addition to the team in
our upcoming marketing campaign."
Papa John's will share more information about its marketing plans in the
coming weeks. The film debuts in theaters July 15, 2016, and the new TV
spot will premiere on June 27, 2016.
About Papa John's
Headquartered in Louisville, Kentucky, Papa John's International,
Inc. (NASDAQ: PZZA) is the world's third-largest pizza delivery company.
For 14 of the past 16 years, consumers have rated Papa John's No. 1 in
customer satisfaction among all national pizza chains in the American
Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza
of Major League Baseball, Proud Sponsor of Major League Baseball and
Supporting Sponsor of the Major League Baseball Play Ball Initiative.
For more information about the company or to order pizza online,
visit Papa John's at www.papajohns.com.
Also visit us on Facebook at www.facebook.com/PapaJohns,
Twitter at www.twitter.com/PapaJohns,
YouTube at www.youtube.com/user/papajohns,
Instagram at www.instagram.com/papajohns,
Pinterest at www.pinterest.com/papajohnspizza,
and Vine at www.vine.co/papajohns.
Looking to be a part of something Better? Learn more about franchising
with Papa John's at www.papajohns.com/franchise.
Ghostbusters makes its long-awaited return, rebooted with a cast
of hilarious new characters. Thirty years after the beloved original
franchise took the world by storm, director Paul Feig brings his fresh
take to the supernatural comedy, joined by some of the funniest actors
working today - Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie
Jones, and Chris Hemsworth. This summer, they're here to save the world!
The film is produced by Ivan Reitman and Amy Pascal, and written by
Katie Dippold & Paul Feig, based on the 1984 film "Ghostbusters," an
Ivan Reitman film, written by Dan Aykroyd and Harold Ramis.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment
Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global
operations encompass motion picture production, acquisition and
distribution; television production, acquisition and distribution;
television networks; digital content creation and distribution;
operation of studio facilities; and development of new entertainment
products, services and technologies. For additional information, go to http://www.sonypictures.com.
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Papa John's International, Inc.
Peter Collins, 502-261-4233
Source: Papa John's International, Inc.
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