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Rhoten joins Papa John's after most recently serving as Vice President
of Advertising, Media and Digital/Social at Wendy's International.
Rhoten will oversee all domestic and international marketing efforts for
the brand and report to Papa John's President and Chief Operating
"Brandon was a key contributor in Wendy's resurgence within the QSR
Hamburger category, advancing their brand positioning, creative, media,
digital marketing, and now renowned social media presence," said
For Wendy's, Rhoten shaped his reputation as a disruptor with breakthrough, sales-driving work, helping the company grow same store sales for 17 consecutive quarters. He helped re-establish the brand's positioning in traditional and digital creative channels, leading to dozens of headline-grabbing marketing successes like #NuggsforCarter, which eclipsed Ellen Degeneres' Oscar selfie as the most retweeted tweet in history.
Rhoten will be dedicated to enhancing Papa John's advertising, digital marketing and social media efforts with a focus on quality. Additionally, Rhoten will explore new ways to amplify Papa John's strong international growth.
Rhoten joins Papa John's at a time when the brand has strong momentum. Just last month, Papa John's was selected as Pizza Brand of the Year in the 2017 Harris Poll Equitend Rankings and recently announced that 60 percent of Papa John's domestic sales originate from digital channels.
Prior to Wendy's, Rhoten served as Digital Marketing Manager at
About Papa John's
Headquartered in Louisville, Kentucky,
Senior Director, Public Relations
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