Papa John‘s International, Inc.
Jan 4, 2008

TEXTra, TEXTra Read All about It: Papa John's Text-Ordering is Go-to Play for Football Fans

Compete in the Papa John's "TEXTra Points 4 Pizza" Promotion: Big Games, Big Points, Big Savings

LOUISVILLE, Ky.--(BUSINESS WIRE)--Jan. 4, 2008--When professional football playoffs begin this weekend, fans across the country will gather around televisions and tailgates with the hope that their favorite team will advance to the Big Game in Phoenix ...and score big points in the process. And this playoff season, high-scoring games mean big wins for pizza lovers - thanks to the Papa John's "TEXTra Points 4 Pizza" promotion.

As the first pizza company in America to offer text message ordering on a national basis, Papa John's wants football fans everywhere to get off the bench and begin experiencing the benefits of being a Papa John's mobile customer.

With Papa John's "TEXTra Points 4 Pizza" promotion, by texting "POINTS" to 47272 (4PAPA) or registering to receive text messages from Papa John's at www.papajohns.com ahead of the games, fans will be signed up for the chance to receive super deals on pizza at participating restaurants throughout the playoffs, based upon the number of points scored on the field. The promotion kicks off wild card weekend on Saturday, January 5, and extends throughout the playoffs and the Big Game, February 3. Here's how it works:

Complete promotion rules at www.papajohns.com.

"This playoff season, Papa John's wants to make the excitement of a high scoring game even more exciting by giving all fans - no matter their team allegiance - a reason to cheer for extra points," said Jim Ensign, Papa John's vice president of marketing communications. "And as the only national pizza company to offer text message ordering throughout the country, Papa John's is eager to introduce customers to the newest and most convenient way to order their game day essentials."

Fast Stats About the Promotion:

This year, advance online ordering from Papa John's makes life even easier for football party planners. Fans can log on to www.papajohns.com and follow the online ordering menu to place their order well in advance of the Big Game. Place an order up to 21 days in advance - including all the pizzas, wings, breadsticks, sodas and other sides the party needs - and indicate a time of delivery. It's that simple.

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza company. For eight years running, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the highly regarded American Customer Satisfaction Index (ACSI). For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com.

CONTACT: Papa John's International, Inc.
Tish Muldoon, 502-261-4987
Director, Community & Public Relations

SOURCE: Papa John's International, Inc.