Papa John‘s International, Inc.
Mar 16, 2010

The Race is On! NCAA Basketball Coaches Ask Fan's Help to Fight Cancer in Papa John's Coaches Code Challenge

As Official Pizza of NCAA(R) March Madness(R), Papa John's Designates Promo Codes for All Tournament Head Coaches, with $1 from Each Order Supporting The V Foundation(R) for Cancer Research and the Kay Yow/WBCA Cancer Fund(R)

LOUISVILLE, Ky., Mar 16, 2010 (BUSINESS WIRE) -- The brackets are set and NCAA(R) March Madness(R) has begun. But the coaches who have advanced to the tournament aren't just fighting for a championship title -- they're fighting against cancer in the Papa John's Coaches Code Challenge to raise money for The V Foundation for Cancer Research and the Kay Yow/WBCA Cancer Fund.

Beginning today, in partnership with the National Association of Basketball Coaches (NABC) and the Women's Basketball Coaches Association (WBCA), college basketball fans who enter their favorite coach's unique promo code while ordering online at www.papajohns.com will automatically designate $1 of their Papa John's order to The V Foundation for Cancer Research and the Kay Yow/WBCA Cancer Fund in partnership with the NABC and WBCA. The special offer includes an XL two-topping pizza for $12, with $1 from each order going to fight cancer.

A complete list of unique promo codes, alphabetical by school for both the men's and women's NCAA basketball teams, is included below. The general format of the promo code is the coach's last name, but coaches with duplicate last names will incorporate their first initial in the code. For those fans who don't have a team in the tournament but still want to contribute, they are invited to use the generic promo code BEATCANCER.

"March Madness is undoubtedly the most exciting part of the season, and NABC coaches are eager to harness the excitement and power of their respective fan bases to raise money for The V Foundation for Cancer Research," said Jim Haney, executive director of the NABC. Echoing those sentiments, Beth Bass, chief executive officer of the WBCA, said "While it's every man or woman for themselves on the basketball court, the fight against cancer is a cause everyone can rally behind all year long."

Throughout the Tournament, coaches and college athletic departments will be reminding fans of the challenge and their respective promo codes - all in a race to raise money and earn bragging rights as the school that best supports its basketball program's fight against cancer.

Papa John's, the Official Pizza of the NCAA(R), will keep a running score of the donations received on Papa John's Facebook page at www.facebook.com/papajohns and will distribute regular updates on the standings and total money raised.

"Everyone's an NCAA(R) basketball fan this time of year and Papa John's is extremely proud to help the NABC and WBCA turn that passion toward a great cause," said Andrew Varga, chief marketing officer for Papa John's. "No matter how your team fares on the court, you can play an active role in helping your school win in the fight against cancer."

The challenge ends at midnight ET on April 6. The total donations received as part of the Coaches Code Challenge will be divided evenly between the two charities. March is one of the busiest months for Papa John's. The company expects to sell 10 million pizzas in just the first two weeks of the NCAA(R) tournament, with sales ramping up as lower-seeded teams advance.

PAPA JOHN'S COACHES CODE CHALLENGE

DIVISION I MEN'S SCHOOLS

School

Conference

Men's Coach

Coach Code

Arkansas-Pine Bluff SWAC George Ivory

IVORY

Baylor Big 12 Scott Drew

DREW

Brigham Young Mountain West Dave Rose

ROSE

Butler Horizon League Brad Stevens

STEVENS

California Pac-10 Mike Montgomery

MONTGOMERY

Clemson ACC Oliver Purnell

PURNELL

Cornell Ivy League Steve Donahue

DONAHUE

Duke ACC Mike Krzyzewski

KRZYZEWSKI

East Tennessee State Atlantic Sun Murry Bartow

BARTOW

Florida SEC Billy Donovan

DONOVAN

Florida State ACC Leonard Hamilton

HAMILTON

Georgetown Big East John Thompson III

THOMPSON

Georgia Tech ACC Paul Hewitt

HEWITT

Gonzaga West Coast Mark Few

FEW

Houston Conference USA Tom Penders

PENDERS

Kansas Big 12 Bill Self

SELF

Kansas State Big 12 Frank Martin

MARTIN

Kentucky SEC John Calipari

CALIPARI

Lehigh Patriot League Brett Reed

BREED

Louisville Big East Rick Pitino

PITINO

Marquette Big East Buzz Williams

BWILLIAMS

Maryland ACC Gary Williams

GWILLIAMS

Michigan State Big Ten Tom Izzo

IZZO

Minnesota Big Ten Tubby Smith

SMITH

Missouri Big 12 Mike Anderson

ANDERSON

Montana Big Sky Wayne Tinkle

TINKLE

Morgan State MEAC Todd Bozeman

BOZEMAN

Murray State Ohio Valley Billy Kennedy

KENNEDY

New Mexico Mountain West Steve Alford

ALFORD

New Mexico State WAC Marvin Menzies

MENZIES

North Texas Sun Belt Johnny Jones

JONES

Northern Iowa Missouri Valley Ben Jacobson

JACOBSON

Notre Dame Big East Mike Brey

BREY

Oakland Summit League Greg Kampe

KAMPE

Ohio Mid-American John Groce

GROCE

Ohio State Big Ten Thad Matta

MATTA

Oklahoma State Big 12 Travis Ford

FORD

Old Dominion Colonial Blaine Taylor

TAYLOR

Pittsburgh Big East Jamie Dixon

DIXON

Purdue Big Ten Matt Painter

PAINTER

Richmond Atlantic 10 Chris Mooney

MOONEY

Robert Morris Northeast Mike Rice

RICE

Saint Mary's West Coast Randy Bennett

BENNETT

Sam Houston State Southland Bob Marlin

MARLIN

San Diego State Mountain West Steve Fisher

FISHER

Siena MAAC Fran McCaffery

MCCAFFERY

Syracuse Big East Jim Boeheim

BOEHEIM

Temple Atlantic 10 Fran Dunphy

DUNPHY

Tennessee SEC Bruce Pearl

PEARL

Texas Big 12 Rick Barnes

RBARNES

Texas A&M Big 12 Mark Turgeon

TURGEON

UC Santa Barbara Big West Bob Williams

BOWILLIAMS

UNLV Mountain West Lon Kruger

KRUGER

Utah State WAC Stew Morrill

MORRILL

UTEP Conference USA Tony Barbee

BARBEE

Vanderbilt SEC Kevin Stallings

STALLINGS

Vermont America East Mike Lonergan

LONERGAN

Villanova Big East Jay Wright

WRIGHT

Wake Forest ACC Dino Gaudio

GAUDIO

Washington Pac-10 Lorenzo Romar

ROMAR

West Virginia Big East Bob Huggins

HUGGINS

Winthrop Big South Randy Peele

PEELE

Wisconsin Big Ten Bo Ryan

BRYAN

Wofford Southern Mike Young

YOUNG

Xavier Atlantic 10 Chris Mack

MACK

PAPA JOHN'S COACHES CODE CHALLENGE

DIVISION I WOMEN'S SCHOOLS

School

Conference

Women's Coach

Coach Code

Arkansas-Little Rock Sun Belt Joe Foley

FOLEY

Austin Peay Carrie Daniels

DANIELS

Baylor Big 12 Kim Mulkey

MULKEY

Bowling Green Mid-American Curt Miller

CMILLER

Chattanooga Southern Wes Moore

WMOORE

Cleveland State Horizon League Kate Peterson Abiad

ABIAD

Connecticut Big East Geno Auriemma

AURIEMMA

Dayton Atlantic 10 Jim Jabir

JABIR

DePaul Big East Doug Bruno

BRUNO

Duke ACC Joanne McCallie

MCCALLIE

East Tennessee State Atlantic Sun Karen Kemp

KEMP

Florida State ACC Sue Semrau

SEMRAU

Fresno State WAC Adrian Wiggins

WIGGINS

Georgetown Big East Terri Williams-Flournoy

TWILLIAMS

Georgia SEC Andy Landers

LANDERS

Georgia Tech ACC MaChelle Joseph

JOSEPH

Gonzaga West Coast Kelly Graves

GRAVES

Green Bay Horizon League Matt Bollant

BOLLANT

Hampton MEAC David Six

SIX

Hartford America East Jennifer Rizzotti

RIZZOTTI

Iowa Big Ten Lisa Bluder

BLUDER

Iowa State Big 12 Bill Fennelly

FENNELLY

James Madison Colonial Kenny Brooks

BROOKS

Kentucky SEC Matthew Mitchell

MITCHELL

Lamar Southland Larry Tidwell

TIDWELL

Lehigh Patriot League Sue Troyan

TROYAN

Liberty Big South Carey Green

GREEN

Louisiana Tech WAC Teresa Weatherspoon

WEATHERSPOON

LSU SEC Van Chancellor

CHANCELLOR

Marist MAAC Brian Giorgis

GIORGIS

Michigan State Big Ten Suzy Merchant

MERCHANT

Middle Tennessee Sun Belt Rick Insell

INSELL

Mississippi State SEC Saron Fanning-Otis

FANNINGOTIS

Nebraska Big 12 Connie Yori

YORI

North Carolina ACC Sylvia Hatchell

HATCHELL

North Carolina State ACC Kellie Harper

HARPER

Northern Iowa Missouri Valley Tanya Warren

WARREN

Notre Dame Big East Muffet McGraw

MCGRAW

Ohio State Big Ten Jim Foster

FOSTER

Oklahoma Big 12 Sherri Coale

COALE

Oklahoma State Big 12 Kurt Budke

BUDKE

Portland State Big Sky Sherri Murrell

MURRELL

Princeton Ivy League Courtney Banghart

BANGHART

Rutgers Big East C. Vivian Stringer

STRINGER

San Diego State Mountain West Pam DeCosta

DECOSTA

South Dakota State Summit League Aaron Johnston

JOHNSTON

Southern University SWAC Sandy Pugh

PUGH

St. Francis (PA) Northeast Susan Robinson Fruchtl

ROBINSON

St. John's Big East Kim Barnes Arico

ARICO

Stanford Pac-10 Tara VanDerveer

VANDERVEER

TCU Mountain West Jeff Mittie

MITTIE

Temple Atlantic 10 Tonya Cardoza

CARDOZA

Tennessee SEC Pat Summitt

SUMMITT

Texas Big 12 Gail Goestenkors

GOESTENKORS

Texas A&M Big 12 Gary Blair

BLAIR

Tulane Conference USA Lisa Stockton

STOCKTON

UC Riverside Big West John Margaritis

MARGARITIS

UCLA Pac-10 Nikki Caldwell

CALDWELL

Vanderbilt SEC Melanie Balcomb

BALCOMB

Vermont America East Sharon Dawley

DAWLEY

Virginia ACC Debbie Ryan

DRYAN

West Virginia Big East Mike Carey

CAREY

Wisconsin Big Ten Lisa Stone

STONE

Xavier Atlantic 10 Kevin McGuff

MCGUFF

About Papa John's

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza company. For nine of the last 10 years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers' Choice in Chains in the pizza segment and was named 2007 Pizza Today Chain of the Year. For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com.

About The V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has raised more than $90 million to fund cancer research grants nationwide. It awards 100 percent of all direct cash donations and net proceeds of events directly to cancer research and related programs. The Foundation, which has received seven consecutive top 4-star ratings from Charity Navigator, awards grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For more information on The V Foundation or to make a donation, please visit www.jimmyv.org.

About the Kay Yow/WBCA Cancer Fund

The Kay Yow/WBCA Cancer Fund(R) is a 501 c(3) charitable organization committed to being a part of finding an answer in the fight against women's cancers through raising money for scientific research, assisting the underserved and unifying people for a common cause. Donations can be made at www.JimmyV.org or by calling 1-800-4JimmyV. All donations are tax deductible. For more information, visit www.wbca.org/kayyowwbcacancerfund.asp.

About the National Association of Basketball Coaches (NABC)

Located in Kansas City, Missouri, the NABC was founded in 1927 by Forrest "Phog" Allen, the legendary basketball coach at the University of Kansas. Allen, a student of James Naismith, the inventor of basketball, organized coaches into this collective group to serve as Guardians of the Game. The NABC currently claims nearly 5,000 members consisting primarily of university and college men's basketball coaches. All members of the NABC are expected to uphold the core values of being a Guardian of the Game by bringing attention to the positive aspects of the sport of basketball and the role coaches play in the academic and athletic lives of today's student-athletes. The four core values of being a Guardian of the Game are advocacy, leadership, service and education. Additional information about the NABC, its programs and membership, can be found at www.nabc.com.

About the Women's Basketball Coaches Association (WBCA)

Founded in 1981, the WBCA promotes women's basketball by unifying coaches at all levels to develop a reputable identity for the sport and to foster and promote the development of the game as a sport for women and girls. For additional information about the WBCA, please visit wbca.org.

SOURCE: Papa John's International, Inc.

Papa John's International, Inc.
Tish Muldoon,502-261-4987
Senior Director, Corporate Communications
tish_muldoon@papajohns.com

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