Papa John's app provides complete online ordering capabilities and
experience on the iPhone
LOUISVILLE, Ky.--(BUSINESS WIRE)--
Papa John's International, Inc. (NASDAQ: PZZA) today announced the
launch of its first ever Apple iPhone application, bringing full menu
access and on-the-go ordering direct to the popular platform. The free
app is currently live and available for download from the iPhone App
Store.
Papa
John's current mobile site has flourished since its 2008 launch. The
application, unlike competitors, performs all functions of the Papa
John's website and is expected to significantly grow the company's
already strong mobile presence. The iPhone app allows the customer to
order every menu item and offer currently available in the Papa John's
system.
"As the Better Ingredients, Better Pizza provider, offering our loyal
customers a better digital experience has always been a company priority
and we believe the new Papa John's iPhone application does that," said
Andrew Varga, Papa John's Chief Marketing Officer. "This app allows our
customers to access all their favorite Papa John's menu items and order
them faster and easier than ever before."
There are currently more than 50 million Apple iPhone users and,
according to the latest International Data Corp report, nearly 11
billion apps were downloaded in 2010, highlighting an on-the-go
smartphone demographic that doesn't always have time to scour through
websites for information.
"That is why Papa John's designed a stand-alone app, providing a full
menu selection of Papa John's pizzas, sides, drinks, desserts and our
customers' favorite extras," Varga added. "The app also includes our
newest and most popular offers, mobile order functionality, account
login and even access to Papa Points Loyalty Program to reward our
returning customers."
Earlier this year, Papa John's introduced the only national online pizza
loyalty program, Papa Points, in which customers can earn points
towards free pizza with each online purchase. Once enrolled, customers
earn one point for every $5 spent online; when customers accumulate 25
points, they receive a free pizza with up to three toppings.
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza company. For 10 of the
past 11 years, consumers have rated Papa John's No. 1 in customer
satisfaction among all national pizza chains in the American Customer
Satisfaction Index (ACSI). Papa John's also was honored by Restaurants &
Institutions Magazine (R&I) with the 2009 Gold Award for Consumers'
Choice in Chains in the pizza segment. Papa John's is the Official Pizza
Sponsor of the National Football League and Super Bowl XLV, XLVI and
XLVII. For more information about the company or to order pizza online,
visit Papa John's at www.papajohns.com.
Papa John's International, Inc.
Tish Muldoon, 502-261-4987
Senior
Director, Public Relations
tish_muldoon@papajohns.com
Source: Papa John's International, Inc.
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