Partnership Provides Customers Access to Taylor Swift Pizza Party
Discounts and CD Sales
LOUISVILLE, Ky.--(BUSINESS WIRE)--
Papa John's announced today that they are getting together with Taylor
Swift for the highly anticipated release of the six-time Grammy-winning
superstar's latest CD, Red. Papa John's is offering customers the
opportunity to engage with the brand and Taylor's new CD through a
variety of channels, including the ability to purchase Red and a
large one-topping pizza for $22 in-store or at www.papajohns.com
beginning Oct. 22.
Taylor Swift will be featured on Papa John's pizza boxes nationwide as she and Papa John's partner for the release of her new CD, Red, which will be available at papajohns.com and in all US Papa John's restaurants beginning October 22. (Photo: Business Wire)
Available now at www.papajohns.com/taylorswift,
customers can sample Taylor's latest video on "Papa's Pizza Party
Playlist," shop for Taylor merchandise packages, and enjoy a 25 percent
savings on regular menu priced orders through the limited-time "Taylor
Swift Pizza Party" offer, using the promo code 25RED for online orders.
The offer is good through Oct. 21.
Promotional components of the partnership between the mega-star and the
world's third largest pizza company include a customized four-color
large pizza box, in-store point-of-purchase elements and a Web page —
all featuring Taylor's image from the Red CD cover.
"We're thrilled to partner with Taylor Swift on the launch of her highly
anticipated CD, Red," said Papa John's Founder and CEO John
Schnatter, about the brand's foray into the music world. "It's a
successful combination of No. 1's. Papa John's is No. 1 in the American
Customer Satisfaction Index and the Harris Poll Equitrend® Study, and
Taylor has spent weeks at No. 1 atop Billboard's all-genre Hot 100 chart
and topped the iTunes charts in 32 countries."
Papa John's is also sponsoring the "Taylor Swift Worldwide Radio
Remote," bringing Taylor to fans across the country live from Nashville
on Oct. 26. More than 70 radio stations will participate and provide
fans with the opportunity to win "Taylor Swift Pizza Parties" from Papa
Taylor said, "I'm excited to be partnering with Papa John's for the
launch of my album, Red. I love the idea that fans can order my
CD with their pizzas."
Red contains 16 tracks, all written or co-written by Taylor — 10
penned solo and six with co-writers. The album's lead single, "We Are
Never Ever Getting Back Together," set the record for the biggest
digital sales week ever for a female recording artist. And since that
record, the three additional tracks that have been made available for
download exclusively at iTunes leading up to the CD's Oct. 22 launch
have all reached No. 1 (all genres) within hours.
About Papa John's
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza company. For 11 of the
past 13 years, consumers have rated Papa John's No. 1 in customer
satisfaction among all national pizza chains in the American Customer
Satisfaction Index (ACSI). Papa John's also earned the 2012 Harris Poll
EquiTrend® Pizza Brand of the Year. Papa John's is the Official Pizza
Sponsor of the National Football League and Super Bowl XLVII. For more
information about the company or to order pizza online, visit Papa
John's at www.papajohns.com.
About Taylor Swift
22-year-old Taylor Swift is a six-time GRAMMY winner, and is the
youngest winner in history of the music industry's highest honor, the
Grammy Award for Album of the Year. Her Speak Now album was
lauded on Rolling Stone's prestigious The 50 Greatest Albums of
All Time (by women) list, and Time magazine has named Taylor one
of the 100 most influential people in the world.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50439002&lang=en
Papa John's International, Inc.
Tish Muldoon, 502-261-4987
Director, Public Relations
Source: Papa John's International, Inc.
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