LOUISVILLE, Ky.--(BUSINESS WIRE)--
Papa John's International, the world's third-largest pizza delivery
company, today announced it is reviewing its national agency of record
to ensure it has the right resources in place to help the brand achieve
its next level of growth.
"As the recognized industry leader in customer happiness and the leader
in digital ordering, Papa John's has built an incredible amount of
momentum over the past few years," said John Schnatter, Papa John's
founder, chairman and CEO. "We feel the timing is right to seek an
agency partner that can capitalize on that momentum and help advance our
brand to the next level through fresh thinking, brand messaging and more
innovative, integrated marketing."
The review, which will focus on creative only, was initiated following
several months of evaluation of the brand's advertising needs. Papa
John's current agency of record, ZGroup Advertising, has declined to
participate in the review.
"ZGroup has been an important partner and member of the Papa John's
marketing team for many years," said Bob Kraut, Papa John's chief
marketing officer. "We thank them for their contribution and loyalty to
the Papa John's brand and believe they will continue to serve us well in
their media and co-op buying role."
NJS Consulting, an independent advertising consulting firm, will assist
with the selection process.
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza delivery company. For
12 of the past 14 years, consumers have rated Papa John's No. 1 in
customer satisfaction among all national pizza chains in the American
Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza
Sponsor of the National Football League and Super Bowl XLVIII. For more
information about the company or to order pizza online, visit Papa
John's at www.papajohns.com,
or visit us on Facebook at www.facebook.com/PapaJohns,
or on Twitter at http://twitter.com/PapaJohns.
Papa John's International, Inc.
Darryl Carr, 502-261-4318
Source: Papa John's International, Inc.
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