LOUISVILLE, Ky.--(BUSINESS WIRE)--
After receiving requests from more than 60 agencies to participate in
its agency review, Papa John's International, the world's third-largest
pizza delivery company, today announced four finalists have emerged to
be its creative agency of record: Arnold Worldwide, based in Boston;
Doner, headquartered in Detroit; BBDO and Grey, both based in New York
City.
"These four agencies were chosen as finalists based on their creativity
and integration, QSR experience and record of winning for their
clients," said Bob Kraut, Papa John's CMO.
Papa John's initiated the search, which is set to conclude in Q1, 2014,
to ensure it has the right resources to help the brand achieve its next
level of growth. The incumbent, ZGroup Advertising, is not defending the
creative portion of the account. ZGroup retains media planning/ buying
and co-op marketing duties.
Papa John's spent about $120 million in major measured media last year,
compared to $105 million in 2011, per Kantar Media. Ad spending in the
first half of 2013 was almost $60 million.
NJS Consulting, an independent advertising consulting firm, is assisting
with the selection process.
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza delivery company. For
12 of the past 14 years, consumers have rated Papa John's No. 1 in
customer satisfaction among all national pizza chains in the American
Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza
Sponsor of the National Football League and Super Bowl XLVIII. For more
information about the company or to order pizza online, visit Papa
John's at www.papajohns.com,
or visit us on Facebook at www.facebook.com/PapaJohns,
or on Twitter at http://twitter.com/PapaJohns.
Papa John's International, Inc.
Darryl Carr, 502-261-4318
Director,
Corporate Communications
Darryl_Carr@papajohns.com
Source: Papa John's International, Inc.
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