Offer promoted with a new commercial featuring a surprise
appearance by NFL and Super Bowl legend Joe Montana
LOUISVILLE, Ky.--(BUSINESS WIRE)--
Papa John's, the Official Pizza of the NFL and Super Bowl XLVIII, is
celebrating 30 years of "Better Ingredients. Better Pizza." with a free
pizza offer. Fans placing a minimum order of $15 between Thursday, Jan.
30 through Super Bowl Sunday, will receive a free large, up to
three-topping pizza with their next order beginning Monday, Feb. 3.
"The free pizza offer is a great way for Papa John's to thank its loyal
customers for 30 great years," said Bob Kraut, Papa John's chief
marketing officer. "This is a great way for football fans to reward
themselves for simply ordering Papa John's pizza for their Super Bowl
parties, or Super Bowl weekend gatherings."
To help promote the offer, Papa John's will air a special television
commercial starring Papa John's founder, John Schnatter, and Denver
Broncos quarterback and Papa John's franchisee Peyton Manning. As the
duo return from a trip back to 1984, when Papa John's was founded, they
discover another Super Bowl and NFL legend has stowed away in the back
of the 1972 Z28 Camaro -- Joe Montana. The commercial pairing the two
Super Bowl legends will air beginning Thursday, Jan. 30 through Super
Bowl Sunday on the NFL Network, ESPN and various consumer networks on
Viacom and Turner Broadcasting Systems.
"Like their previous commercials, John and Peyton have such a great
chemistry in this spot," said Kraut. "The addition of another NFL and
Super Bowl legend, Joe Montana, is a nice surprise at the end connecting
the past to today."
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza delivery company. For
12 of the past 14 years, consumers have rated Papa John's No. 1 in
customer satisfaction among all national pizza chains in the American
Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza
Sponsor of the National Football League and Super Bowl XLVIII. For more
information about the company or to order pizza online, visit Papa
John's at www.papajohns.com,
or visit us on Facebook at www.facebook.com/PapaJohns,
on Twitter at http://twitter.com/PapaJohns,
or on our blog at www.papajohnsblog.com.
Papa John's International, Inc.
Darryl Carr, 502-261-4318
Source: Papa John's International, Inc.
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