Shaquille O’Neal Surprises Fans in New Papa John’s “Better Day” Campaign
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“I had a blast making these commercials and you’ll see that come through on screen,” said O’Neal. “As a Papa John’s board member and franchisee, I’m invested in the business based on my belief that pizza is fun and it brings us all together. The 120,000 team members all over the world make the company what it is, so it was important to help bring that message through in the ads.”
Building from the iconic BETTER INGREDIENTS. BETTER PIZZA.® slogan, the “Better Day” campaign is about more than just the high-quality pizza for which Papa John’s is known; it’s about making a positive impact and bringing fun to guests worldwide. This comes through in the television spots, which feature O’Neal in candid moments with Papa John’s teammates and guests.
“Shaquille has a dynamic presence and sharp business sense. We wanted him to take the wheel in these ads and show it truly is a better day at Papa John’s,” said
The “Better Day” campaign was directed by filmmaker
This is the first campaign with Papa John’s from its new partner Camp + King.
"These spots are meant to show how Shaquille is not playing a role of ‘spokesperson,’ but instead is playing a real role of being more deeply invested in the company as both a store owner and member of the board,” said
These commercials are part of a larger campaign, which will include additional candid moments with O’Neal and community engagement in select cities in the coming months, among other elements.
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About Papa John’s
Headquartered in
About Camp + King
Camp + King (C+K) is a
View source version on businesswire.com: https://www.businesswire.com/news/home/20190904005822/en/
Source: Papa John’s
Papa John's International, Inc.
Lindsay English
Sr. Manager/Corporate Communications
Lindsay_English@papajohns.com