Papa John’s Loyalty Program, Papa Rewards® Reaches Milestone of 20 Million Members, Translating to Increased Sales and Quality Customer Engagement
Program growth exemplifies the brand’s key focus on providing a supreme customer experience
Papa John’s today announces that its Papa Rewards® loyalty program has reached a milestone with the sign up of its 20 millionth member. The program, which began in 2010, has seen a rapid continuation of growth that began in early 2020 with more than 100 thousand customers joining the program each week. In 2021, the rewards program has contributed to almost half of the brand’s sales.
The Papa Rewards program is an important component to increased repeat sales and customer loyalty for the Papa John’s business. The program enables the brand to engage customers at a high frequency; providing targeted offerings that can drive more transactions and increase overall purchase totals. The program provides various levels of consumer choice, in addition to the offer of early access to innovative product releases. The earning structure, which was revamped in 2018, allows customers to get one point for every dollar they spend online or in-store. For every 75 points earned, customers can redeem for
“At Papa John’s, we always strive to establish a strong connection with pizza lovers and keep our consumers first; we are pleased that the Papa Rewards program is one of our strongest channels in helping us do so. We are excited to welcome our 20 millionth member and look forward to continued growth,” said
Papa John’s continues to transform across the business, inclusive of the customizable experience offered through the rewards program.
More information about the Papa Rewards program can be found at www.papajohns.com/paparewards
About Papa John’s
Papa John’s International
Source: Papa John’s