LOUISVILLE, Ky.--(BUSINESS WIRE)--
Papa John's, the Official Pizza Sponsor of the NFL, today announced it
has signed an agreement as the Official Pizza Partner with another elite
football league -- The Football League in the United Kingdom.
The agreement represents the first UK sport sponsorship by the world's
third largest pizza company. With more than 200 restaurants throughout
the country, fans of clubs in the Championship, League 1 and League 2
are set for a large slice of the action when the season kicks off next
month.
"Papa John's is the recognized leader in quality, which extends from our
superior pizza to our leading-quality partners," said John Schnatter,
Papa John's founder, chairman and CEO. "Much like the NFL in the US, The
Football League is a premier brand in the UK, and we are delighted to be
associated with the league and its passionate fans."
The deal allows Papa John's the exclusive rights to The Football
League's marks, and its digital assets, including online banners,
dedicated emails to league and club fans, and exclusive Facebook and
Twitter promotions.
"This is a partnership that will be really popular with fans," said
Richard Heaselgrave, The Football League's chief commercial officer.
"Like our clubs, Papa John's restaurants are located in towns and cities
across the country and they will reach out to supporters with a range of
promotions and custom offers."
Formed in 1888 by its 12 founder members, The Football League is the
world's original league football competition and is the template for
leagues the world over. With 72 member clubs, it is also the largest
single body of professional clubs in European football and is
responsible for administering and regulating the Capital One Cup and
Johnstone's Paint Trophy, as well as reserve and youth football.
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza company. For 12 of the
past 14 years, consumers have rated Papa John's No. 1 in customer
satisfaction among all national pizza chains in the American Customer
Satisfaction Index (ACSI). Papa John's is the Official Pizza Sponsor of
the National Football League and Super Bowl XLVII. For more information
about the company or to order pizza online, visit Papa John's at www.papajohns.com,
or visit us on Facebook at www.facebook.com/PapaJohns,
on Twitter at http://twitter.com/PapaJohns,
or on our blog at www.papajohnsblog.com.
Papa John's International, Inc.
Darryl Carr, 502-261-4318
Director,
Corporate Communications
Darryl_Carr@papajohns.com
Source: Papa John's International, Inc.
News Provided by Acquire Media
