Papa John's Teams with Taylor Swift on Highly Anticipated Red Release
Partnership Provides Customers Access to
Taylor Swift will be featured on
Available now at www.papajohns.com/taylorswift,
customers can sample Taylor's latest video on "Papa's
Promotional components of the partnership between the mega-star and the world's third largest pizza company include a customized four-color large pizza box, in-store point-of-purchase elements and a Web page — all featuring Taylor's image from the Red CD cover.
"We're thrilled to partner with Taylor Swift on the launch of her highly
anticipated CD, Red," said Papa John's Founder and CEO
Papa John's is also sponsoring the "Taylor Swift Worldwide Radio
Remote," bringing Taylor to fans across the country live from
Taylor said, "I'm excited to be partnering with Papa John's for the launch of my album, Red. I love the idea that fans can order my CD with their pizzas."
Red contains 16 tracks, all written or co-written by Taylor — 10
penned solo and six with co-writers. The album's lead single, "We Are
Never Ever Getting Back Together," set the record for the biggest
digital sales week ever for a female recording artist. And since that
record, the three additional tracks that have been made available for
download exclusively at iTunes leading up to the CD's
About Papa John's
About Taylor Swift
22-year-old Taylor Swift is a six-time GRAMMY winner, and is the youngest winner in history of the music industry's highest honor, the Grammy Award for Album of the Year. Her Speak Now album was lauded on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, and Time magazine has named Taylor one of the 100 most influential people in the world.
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Senior Director, Public Relations
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