Consumers Respond Favorably to Rewards Program, Digital Deals and
Experience; Now Google Wallet Added to the Mix
LOUISVILLE, Ky.--(BUSINESS WIRE)--
With a strong track record of digital "firsts" that have made ordering
easy for customers, Papa John's International, Inc. (NASDAQ: PZZA) has
created a digital experience that customers love. Papa John's announced
today digital and mobile channels account for more than 50 percent of
its total U.S. sales (delivery and carryout), making it the first in the
industry to surpass this milestone.
Additionally, Papa John's announced that it will now begin accepting
Google Wallet Instant Buy as a payment method for delivery and carry-out
orders placed through the Android app. Customers simply press the "Buy
with Google" button at checkout to complete their order.
"Technology has made it easier for customers to order and we've seen
this have a significant impact on consumer engagement. Less time
answering phones empowers employees to focus on the quality of the pizza
and making customers happy," said John Schnatter, founder and chief
executive officer of Papa John's. "We've been taking orders digitally
for almost 15 years, perfecting the ordering process."
These announcements solidify the Louisville-based pizza giant as the
digital mix leader in the national QSR pizza space. Papa John's was the
first national pizza company with digital ordering at all of its U.S.
delivery restaurants in 2001. It was also the first national pizza
company to offer system wide mobile ordering with SMS text in 2007, the
first to launch a nationwide digital rewards program in 2010, Papa
Rewards, which remains the only program of its kind in the category, and
the first to offer gift cards that can be used on mobile devices.
Papa John's is committed to making it easy and convenient for customers
to pay for their Papa John's pizza. With Google Wallet Instant Buy,
users will now be able to speed through checkout in just a few clicks
within Papa John's Android app using the "Buy with Google" button.
Research shows that Papa Rewards has been a customer favorite for years.
Bond Brand Loyalty (formerly Maritz Loyalty Marketing), one of the
recognized leaders in loyalty marketing, conducts an annual loyalty
survey of 6,000 consumers. Papa Rewards took the top spot in the
dining/QSR category in the 2014 survey as a favorite loyalty program,
beating out major food service providers including Starbucks and Denny's.
"We're focused on giving our customers what they want, and that includes
a superior pizza for a fair price, attractive digital deals and a great
customer experience," said Bob Kraut, Papa John's chief marketing
officer.
"We are constantly being pushed by our visionary founder to track and
respond to customer ordering habits, and reaching this 50 percent
milestone and accepting Google Wallet Instant Buy is another way that we
are giving customers what they want."
Papa John's credits these technology advancements with helping it earn
the top spot in the 2014 American Customer Satisfaction Index (ACSI)
earlier this year, when it achieved the highest rating for an
unprecedented 13th time in the past 15 years. In addition to the top
overall ACSI rating, Papa John's earned the highest score regarding
overall quality, product quality, service quality and customer
expectations in the individual ACSI ratings.
While Papa John's has embraced digital ordering as the future of its
business, it will never lose sight of its priority goal—to always make a
better pizza. With strategic eCommerce tools in place, Papa John's is
making it easy for customers to order a great pizza. A
report from The Search Agency, "The Mobile Experience Scorecard -
Restaurants & Catering," recently awarded Papa John's the highest score
among leading restaurants for its fast-loading mobile web experience, a
critical factor in the customer experience.
About Papa John's
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza delivery company. For
13 of the past 15 years, consumers have rated Papa John's No. 1 in
customer satisfaction among all national pizza chains in the American
Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza
Sponsor of the National Football League and Super Bowl XLIX. For more
information about the company or to order pizza digitally, visit Papa
John's at www.papajohns.com.
Also visit us on Facebook at www.facebook.com/PapaJohns,
or on Twitter at http://twitter.com/PapaJohns.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141209005940/en/
For Papa John's International, Inc.
Michael McCullough, 404-832-6782
Michael.Mccullough@edelman.com
Source: Papa John's International, Inc.
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